Subway, the beloved quick-serve restaurant chain, recently joined forces with renowned confectionary brand Reese's to launch a delicious limited edition new offering – the Reese's Pieces Cookie.
The decadent new Reese's Pieces Cookie boasts a soft, chewy cookie that’s loaded up with Reese’s Pieces candies. To kick off the launch of the new limited edition cookie, Subway restaurant "s offering loyal subscribers an exclusive deal via email: a free cookie with any Footlong sub purchase from March 4 through March 11, 2021."
The new Reese's Pieces Cookies will be available at participating subway locations nationwide for a limited time and while supplies last. The new offering will appeal to consumers looking for a novel treat from both brands.
Delicious Confectionary QSR Cookies
Subway Debuts new Limited-Edition Reese's Pieces Cookies
Trend Themes
1. Confectionary QSR Collaborations - Quick-serve restaurants and confectionary brands partnering to create unique and exclusive menu items, leveraging their strong brands to delight and capture customers.
2. Limited Edition Menu Items - Quick-serve restaurants innovating by launching time-bound, exclusive menu items that generate excitement and create a sense of urgency for customers to try them out.
3. Candy-themed Offerings - Quick-serve restaurants featuring candy-themed menu items, catering to customers indulging in sweet delicacies and creating a potential differentiation from competitors.
Industry Implications
1. Quick-serve Restaurant Industry - Quick-serve restaurants can leverage collaborations with strong brands in the confectionary industry to create novel menu items and increase foot traffic.
2. Confectionery Industry - Confectionary brands can partner with Quick-serve restaurants to generate new revenue streams and tap into the food service industry.
3. Food Service Industry - The food service industry can benefit by incorporating exciting and innovative limited edition menu items that cater to evolving customer tastes and preferences.