In an effort to provide kids with more than just Happy Meals, McDonald's has created an educational card game called 'Reel It In' based on its famous Filet-O-Fish. Not only does the game teach kids about what goes into the iconic fish sandwich, but it also provides them with a broader lesson on environmental sustainability.
Reel It In is a card game that aims to teach kids about sustainable fishing practices. The cards explain that "each Filet-O-Fish sandwich is made with Marine Stewardship Council-certified wild-caught Alaska pollock," and that the company avoids catching other fish in the process. The cards also explain that the entire fish is used to ensure that there is no waste. In short, the cardS illustrate how companies are making an effort to take less from the ocean.
Available for print online, the game offers an easy way for parents to open up conversations about environmental sustainability.
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
Trend Themes
1. Educational Card Games - Creating card games that educate kids about specific topics or industries, such as sustainable fishing practices.
2. Environmental Sustainability - Increasing efforts by companies to promote environmental sustainability in their products and practices through educational tools like card games for kids.
3. Printable Educational Resources - The growing popularity of printable educational resources that provide parents with a convenient way to engage their children in educational activities.
Industry Implications
1. Fast Food - Fast food chains like McDonald's exploring innovative ways to educate and engage young customers about sustainable sourcing and environmental responsibility.
2. Toy and Game Manufacturing - Opportunities for toy and game manufacturers to create educational card games that teach kids about specific topics, such as sustainability and responsible sourcing.
3. Online Education - Digital platforms that offer printable educational resources for parents to use at home to educate their children about important topics like environmental sustainability.