Pop Magazine teamed with Reed+Rader for a collection of images that are sure to scare those clown-a-phobes amongst us.
The Reed+Rader shoot for Pop Magazine shows models dressed in crazy colors, complete with painted white faces and giant hair. Looks like even clowns can be well dressed.
Implications - Clowns are generally seen as a form of entertainment. With their painted faces and bright clothing, clowns would definitely stand out in a crowd of dull and bland people. Society is looking for fun and excitement, with the embracing a clown-like motif on part of a company showing consumers that their brand is full of energy and life, drawing people in like a three-ring circus used to.
Crazy Clown Couture
Reed+Rader Show Circus Styles for Pop Magazine
Trend Themes
1. Clown-inspired Fashion - Fashion brands can tap into the popularity of clowns by incorporating clown-like motifs and vibrant colors into their designs, offering consumers a fun and energetic aesthetic.
2. Entertainment-themed Marketing - Companies can attract consumers by embracing a circus-inspired theme in their marketing strategies, using vibrant visuals and playful imagery to create a sense of excitement and draw people in.
3. Glamorous Circus Makeup - Beauty brands have an opportunity to create clown-inspired makeup collections, offering consumers a bold and eccentric range of products that allow them to experiment with their looks.
Industry Implications
1. Fashion - Fashion brands can incorporate clown-like motifs and vibrant colors into their designs to offer consumers a fun and energetic aesthetic.
2. Marketing and Advertising - Companies can embrace a circus-inspired theme in their marketing strategies, using vibrant visuals and playful imagery to attract and engage consumers.
3. Beauty - Beauty brands can create clown-inspired makeup collections, offering consumers a bold and eccentric range of products to experiment with their looks.