Created for the London segment of the Reebok 2009 Freestyle Global Stylist Series are these photos which are simply eye-candy!
Reebok teamed with London-based stylist, singer, magazine founder and editor Namalee for their new Super Chic Freestyle sneaker images.
The kicks themselves have a Wonder Woman-esque feel to them, with the red, white, blue and gold colorway and star detailing around the ankle.
Implications - Fashion photographers and stylists continually use accessories to push a creative theme in ad campaigns and magazine editorials. This ad campaign stacks unusual sunglasses on the model's face to grab viewers' attention. Companies can take advantage of this opportunity by similarly layering products in an unexpected way.
Wearing Multiple Sunglasses
Reebok Teams with Namalee Clever Sneaker Campaign
Trend Themes
1. Layered Accessories - Fashion photographers and stylists utilize accessories to create visually striking ad campaigns and editorials.
2. Unusual Sunglasses - Unconventional sunglasses are used in fashion to capture viewers' attention.
3. Product Layering - Companies can explore the opportunity of layering products in unusual ways to create unique advertising experiences.
Industry Implications
1. Fashion Photography - Fashion photographers can experiment with layered accessories to create visually captivating imagery.
2. Fashion Styling - Fashion stylists can utilize unusual sunglasses to enhance the overall look and feel of a fashion campaign or editorial.
3. Advertising - Companies in the advertising industry can leverage the idea of product layering to create disruptive and attention-grabbing marketing campaigns.