Allen Iverson’s custom ‘Reebok Question Mid’ is receiving an update to commemorate legendary basketball player Julius Erving, who also goes by Dr. J. The sneaker features a white leather base, complete with red and gold accents on the heels, lining, tongue tab, and lateral side panels. Consumers can spot multiple Reebok vector logos all over the shoe and gold lettering on the eyestays.
The shoe’s highlight is a graphic depiction of Allen Iverson on the insoles, which reference the star’s SLAM Magazine cover from 1999. The shoe is finished with blue translucent outsoles, which rest on clean white midsoles. The Reebok Question Mid ‘Dr. J’ debuts on July 22 via the Reebok website for $160 USD.
Commemorative Multi-Color Sneakers
The 'Reebok Question Mid' Recieves the Julius Erving Treatment
Trend Themes
1. Commemorative Sneakers - With the rise of nostalgia marketing, more brands can create commemorative sneakers that pay tribute to legendary icons.
2. Graphic Insoles - Insoles with graphic designs can provide an opportunity for brands to create limited edition sneakers that collectibles-minded consumers would love to own.
3. Translucent Outsoles - Translucent outsoles can provide a new way for brands to showcase their footwear designs and add a unique touch to their products.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers can leverage nostalgia marketing, graphic insoles, and translucent outsoles to create unique and collectible sneakers that resonate with consumers.
2. Athletic Apparel - Athletic apparel companies can incorporate technology to create commemorative sneakers with features that enhance performance while still paying tribute to legendary athletes.
3. Fashion Retail - Fashion retailers can collaborate with footwear brands to create sneaker releases that generate buzz and drive foot traffic to their stores, particularly if they leverage limited edition or exclusive releases.