Every once in a while it's nice to take a sneak peek at yourself in the mirror, but with results like this Reebok EasyTone Turn campaign promises, you'll be wishing you could warp your body like the men in these prints.
Alas, it is not so easy to check yourself out from behind, although, with a taut butt to look at you'll be sure to make use of a mirror. The running shoes being marketed by the DCS advertising agency of Brazil promise toning and sculpting of that beautiful backside, which perhaps may result in a stretch for your neck.
The clever choice of depicting peculiar portraits in this Reebok EasyTone Turn campaign succeeds in its simple and straightforward facility to get consumers' attention. Catching a glimpse of three heads screwed on backwards is enough to cause a double-take and send a message about this brand of sneakers.
Backwards Body Branding
The Reebok EasyTone Turn Campaign Keeps Everything Aligned
Trend Themes
1. Body Sculpting - Disruptive innovation opportunities include developing new fitness products or technologies that focus on body sculpting.
2. Attention-grabbing Advertising - Disruptive innovation opportunities include creating unique and visually striking advertising campaigns to capture consumers' attention.
3. Mirror Marketing - Disruptive innovation opportunities include exploring marketing strategies that involve mirrors or reflective surfaces to showcase product results.
Industry Implications
1. Fitness Industry - Disruptive innovation opportunities include incorporating new technologies or approaches to enhance body sculpting and toning workouts.
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3. Retail Industry - Disruptive innovation opportunities include implementing mirror marketing strategies to enhance customer engagement and product visualization.