Slam Jam and Fila are collaborating for the first time to release a collection called ‘Redefined,’ inspired by past Slam Jam releases. The collection features track-and-field-inspired apparel that is practical in design for everyday use.
Outerwear includes windbreakers and track jackets made of nylon. The lightweight design of the jackets makes them ideal for breezy spring days. Pinstriped running shorts, tops, and hats are available for a matching ensemble. There are polo shirts, a gym bag, and a ‘sacoche’ bag to finish the seven-piece collection. The collection features a distinct palette of grey, white, and red.
Releasing on May 21, 2022, the Slam Jam x Fila Redefined will be available on the Slam Jam website and store locations.
Reimagined Sports Staples
Slam Jam and Fila Release a Vibrant Track-and-Field-Inspired Collection
Trend Themes
1. Sports-inspired Apparel - The practical design of sports-inspired apparel can be reimagined for everyday use in various industries.
2. Limited Edition Collaborations - Limited edition collaborations between established brands can create unique products with high demand and exclusivity.
3. Nylon Outerwear - Using nylon for lightweight outerwear can be applied to other industries to create practical yet stylish products.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can utilize the design and marketing strategies of limited edition collaborations to create new trends.
2. Sporting Goods - Sporting goods companies can expand their product line by designing performance-based apparel that is also practical for everyday wear.
3. Travel and Leisure - Lightweight and durable outerwear made of nylon can be used in the travel and leisure industry to create stylish yet functional products for customers.