Reddit announced 'Reddit Watch,' a new feature built into the mobile app for the platform. This feature offers users access to an algorithmically-generated vertical-scrolling feed of short form videos, similar to TikTok or YouTube Shorts. This feature expands discoverability on the Reddit platform as it provides new opportunities for content creators to have their content shown to new users based on algorithmically-determined interests.
In addition to aiding discoverability, the Reddit Watch feature will improve monetization on the platform, as it offers creators access to a new set of advertisements on the site, if Reddit decides to monetize this content for creators. Additionally, Reddit Watch will soon be followed by Reddit Read, a scrolling vertical feed of text-based content.
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
Trend Themes
1. Short-form Video Feeds - Creating an algorithmically-generated vertical-scrolling feed of short-form videos offers users increased discoverability of new content and provides new opportunities for content creators to have their content shown to new users.
2. Monetization on Social Media Platforms - Introducing new sets of advertisements on the platform will improve monetization and increase the number of advertisers on the platform.
3. Text-based Content Feeds - Developing a scrolling vertical feed of text-based content, similar to Reddit Watch, could expand discoverability for text-based content creators and aid in monetization on the platform.
Industry Implications
1. Social Media - Social media platforms can use algorithmically-generated short-form video feeds to increase discoverability and improve monetization on their platforms.
2. Advertising - Creating new sets of advertisements to target users on social media platforms like Reddit Watch can improve monetization for advertisers on the platform and the social media platform itself.
3. Publishing - Developing a scrolling vertical feed of text-based content like Reddit Read could expand discoverability for text-based content creators, and aid in monetization on the platform and for publishers who use the platform to promote their content.