The Tim Hortons Red Velvet Cream Cold Brew is a new menu item arriving just in time for the Halloween season to provide consumers with a delicious yet decidedly spooky option to pick up.
The beverage features the brand's signature cold brew iced coffee infused with red velvet syrup and cream to give it a deep, almost blood-like appearance. The drink is then finished with red velvet cold foam to further drive home the gruesome nature of the beverage, which is great for sharing on social media.
The Tim Hortons Red Velvet Cream Cold Brew is being offered at participating locations in the US, but will only be available for a short time to make it an autumnal exclusive.
Ghoulishly Finished Cold Coffees
The Tim Hortons Red Velvet Cream Cold Brew Has a Gruesome Look
Trend Themes
1. Seasonal Exclusives - There's an opportunity for food and beverage companies to create limited edition, festive products that generate social media buzz.
2. Novelty Drinks - Brands can benefit from creating unique and unexpected flavored drinks that stand out from the crowd and provide an Instagrammable moment.
3. Halloween-themed Products - There's a space for brands to produce products that cater to consumers looking for a touch of holiday spirit in their purchase during the Halloween season.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create seasonal limited edition products with a novelty factor that generates buzz and entices consumers to purchase.
2. Social Media - There's potential for social media platforms to capitalize on user-generated content that revolves around seasonal products, turning this into advertising for food and beverage brands through the use of effective hashtags.
3. Retail - Retailers could create exclusive Halloween-themed displays featuring products from several different brands to cater to consumers who want a complete experience around the holiday season.