'Red Loon' is a new startup in the CPG seasoning sector founded in Birmingham by Raspal Kaur. The brand's initial line includes the 'Red Loon Seasoning' and 'Red Loon Spicirub' products. While the word "loon" in the brand's name comes from the Punjabi word for salt, these seasonings offer a much more diverse flavor range than traditional table salt.
The Red Loon Seasoning boasts a bold, diverse range of flavors suited for sprinkling upon many foods from soups to pizzas and even fish. This seasoning is spicy, but not too hot. While the Red Loon Seasoning is meant to be used as a tabletop flavoring tool, the brand's Spicirub is intended for use in the cooking stage. The Red Loon Spicirub can be added to a sautee, a marinate or used as a seasoning rub for cooking meats. Both of Red Loon's product offerings are certified vegan by 'The Vegetarian Society' in England.
On top of delivering flavorful seasonings, Red Loon is donating 1p, roughly equal to one cent in USD, per Red Loon product sold.
Flavor-Diverse Cooking Seasonings
Red Loon Debuted Two Vegan Table Salt Alternatives
Trend Themes
1. Flavor-diverse Seasonings - Many consumers are seeking more variety in flavor when it comes to seasonings, creating an opportunity for companies to offer bold and unique flavors.
2. Certified Vegan Products - With the growing interest in plant-based diets, products that are certified vegan are becoming more popular, creating an opportunity for companies to tap into this market.
3. Socially Responsible Products - Consumers are increasingly interested in products that are socially responsible, so companies that donate a portion of profits to a charitable cause, like Red Loon's 1p per product donation, are likely to appeal to many consumers.
Industry Implications
1. CPG Seasoning - The CPG seasoning industry can innovate by offering flavor-diverse table salt alternatives like Red Loon's seasoning and spicirub products.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of certified vegan products by offering more vegan options on their menus or on store shelves.
3. Charitable Organizations - Charitable organizations can take advantage of the trend of socially responsible products by partnering with companies like Red Loon, who donate a portion of profits to charitable causes.