The casual dining chain restaurant Red Lobster recently released an unusual promotional product in the form of a lip balm, that the company handed out for free.
The restaurant, known for its Cheddar Bay Biscuits, took inspiration from its popular food item to create lip balms that feature the same flavors. The limited edition lip balms are available for a limited amount of time, and consumers can receive them by signing up for the brand's Red Lobster's Fresh Catch Club by the end of the day on May 8, where members will then receive the lip balms inside of gift bags.
These novelty cosmetic items provide incentive for consumers to sign up for a Red Lobster membership, if just for the sake of trying out an unusual item.
Cheddar-Flavored Lip Balms
Red Lobster Now Offers an Unusual Promotional Makeup Product
Trend Themes
1. Promotional Edible Novelty Products - Companies can create unconventional food or cosmetic items to promote their brand and offer unique experiences for their customers.
2. Limited Edition Flavor-inspired Products - Brands can create a sense of exclusivity by offering consumers limited edition products that are inspired by their popular items or flavors.
3. Branded Gift Bag Giveaways - Companies can offer gift bags that include promotional items as a way to incentivize customer loyalty and increase brand awareness.
Industry Implications
1. Restaurant Chains - Food chains can create quirky and fun promotional items inspired by their popular menu items to increase customer engagement and brand awareness.
2. Cosmetics - Cosmetics industry can explore unconventional flavors and ingredients in their products to appeal to customers looking for unique beauty experiences.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop creative promotional products and gift bag giveaways to increase brand engagement and customer loyalty.