Red envelopes are used in Chinese and other East and Southeast Asian societies to gift money to people while they are celebrating Chinese New Year, or are gifted at celebratory gathering like weddings.
The traditional practice normally involves married individuals giving money to unmarried people, or it is decided by age. The Hong Kong-based creative agency Blow decided to revamp the design of these traditional red envelopes. The agency titled its new collection 'A Flourishing World' and it was inspired by natural elements -- including flowers, fish, birds and food. The packets are offered in traditional Chinese-inspired artistry and feature vivid colors and dynamic patterns.
These packets work to revitalize a long-standing tradition in a way that respects its original components and artistry.
Element-Themed Chinese Envelopes
The Agency 'Blow' Revitalizes the Concept of Red Envelopes
Trend Themes
1. Revamped Red Envelopes - Blow agency revives traditional red envelopes by incorporating natural elements and traditional Chinese-inspired artistry into the design.
2. Personalized Gift Giving - The trend of personalized gift giving continues as people look for unique and thoughtful ways to celebrate special occasions.
3. Cultural Exchange - Sharing cultural traditions and customs continues to rise, allowing for the exchange of ideas and new interpretations of time-honored customs.
Industry Implications
1. Design - Designers and creative agencies have the opportunity to reinvent traditional products while honoring their cultural significance.
2. Art - Artists are inspired by traditional art forms and cultural practices, incorporating them into new and innovative designs.
3. Retail - Retailers have the opportunity to offer unique and personalized gifts, catering to consumers looking for meaningful gifts that celebrate cultural traditions and customs.