Popular energy drink brand Red Bull is expanding into the soft drinks market with its new product Red Bull Simply Cola.
Red Bull Simply Cola is being positioned as a premium, natural alternative to existing colas that is made from '100% natural sources'.
Red Bull is promoting it as the only cola brand that contains real kola nut and coca leaf, and without any preservatives or additives.
The Red Bull Simply Cola is launching soon in the UK, Austria, Switzerland, Italy, Ireland and Russia. It will be sold in 250ml and 355ml cans.
Check out the competition from Pepsi...
Natural Colas
Red Bull Simply Cola
Trend Themes
1. Natural Colas - The trend of natural colas highlights a consumer demand for healthier alternatives to traditional soft drinks.
2. Premium Beverages - The rise of premium beverages presents an opportunity for brands to position their products as a higher-quality option in the market.
3. Clean Label Movement - The clean label movement emphasizes the importance of transparency and natural ingredients, creating an opening for brands to cater to health-conscious consumers.
Industry Implications
1. Soft Drinks - The soft drinks industry can explore innovative formulations and marketing strategies to meet the demand for natural and premium beverages.
2. Food and Beverage Packaging - The food and beverage packaging industry can develop eco-friendly and sustainable packaging solutions to align with the clean label movement.
3. Health and Wellness - The health and wellness industry can capitalize on the growing consumer interest in natural, healthier alternatives by offering products and services that support this lifestyle.