Graphic designer Jhonatan Ayala made Red Bull's packaging a little more playful by designing them in the likes of the retro-game Super Mario. Everyone's favorite fictional plumber has many costumes and superhero qualities, so he provides many options for packaging designs.
The Peruvian designer made this collection of Super Mario-themed Red Bulls to have over ten different flavors. Each flavor represents the plumber's strengths in the video game that let him get closer to saving his Princess Peach.
Some of the energy drink names include 'Cape Feather,' which is perfect for Red Bull's slogan "Red Bull gives you wings," 'Fire Power,' 'Super Leaf' and 'Super Mushroom.' Super Mario's energy boosters tie in perfectly with the caffeine-filled drink. Red Bull should definitely take this concept into consideration and team up with Nintendo in the future!
Video Game Energy Drinks
Jhonatan Ayala Conceptually Designed Super Mario-Themed Red Bulls
Trend Themes
1. Gaming-themed Beverages - Opportunity for beverage companies to create energy drinks with branding and packaging inspired by popular video games.
2. Nostalgia Marketing - Opportunity to capitalize on customers' love for retro video games by incorporating their favorite characters and themes into products.
3. Customized Flavors - Opportunity for beverage companies to offer personalized or themed flavors to appeal to specific customer segments.
Industry Implications
1. Beverage Industry - Incorporating gaming themes into beverage branding and packaging, as well as offering customized flavors, could help companies stand out in a competitive market.
2. Gaming Industry - Collaborating with beverage companies to create branded gaming-themed energy drinks could provide a new revenue stream and strengthen brand recognition.
3. Marketing Industry - Utilizing nostalgia marketing by incorporating popular retro gaming characters and themes into product branding could increase customer engagement and loyalty.