Coca-Cola, in collaboration with advertising and public relations agency Publicis Italy, launched a sustainability-forward campaign that boasts recycling signs as the main motif.
It seems that directional posters have become an accessible way for companies to nudge an individual to think about the state of the environment. Earlier in the year, IKEA marketed its urban-friendly outposts through directional posters that showed how one could reach the store and how many steps it would take. In a similar fashion, Coca-Cola utilizes playful recycling signs that effortlessly tie into its branding identity.
For this eco-advocating campaign, Coca-Cola's "signature ribbon [has been] transformed into an arm that points people directly to the nearest recycling bins." This proves to be a non-invasive and playful way to place the brand within the context of ecological sustainability, while simultaneously encouraging people to be mindful.
Branded Directional Recycling Signs
Coca-Cola Advocates for Ecology by Pointing to the Correct Bin
Trend Themes
1. Playful Recycling Campaigns - Companies like Coca-Cola are utilizing playful and non-invasive recycling signs for eco-advocating campaigns.
2. Directional Advertising - Directional posters have become an accessible means of advertising for companies like IKEA and Coca-Cola.
3. Branding Through Sustainability - Coca-Cola tactfully places its brand within the context of ecological sustainability through its latest campaign.
Industry Implications
1. Beverage - Beverage companies like Coca-Cola could incorporate playful recycling campaigns and branding through sustainability into their marketing strategies.
2. Advertising - Directional posters have opened up new advertising opportunities for companies to showcase sustainability-focused campaigns, like Coca-Cola's recycling signs.
3. Retail - Retailers like IKEA could continue to utilize directional posters for sustainability-focused campaigns displaying their eco-friendly products and practices.