Frozen foods are only continuing to increase in popularity but are often contained inside packaging that is intended to be thrown away, so Birds Eye has pledged to change this with the announcement of new recycled vegetable packs.
The packaging move will see the brand's vegetable products being contained in material that is ready to be recycled after use to keep it out of the landfill. This will reportedly keep 379 tonnes of non-recyclable material out of the market each year and push consumers to choose products with a more sustainable profile.
The new recyclable vegetable packs are being launched now across the Birds Eye’s Field Fresh range including Garden Peas & Sweetcorn, Supersweet Sweetcorn, Select Mixed Vegetables, Country Mixed Vegetables and more.
Recyclable Frozen Food Packaging
Birds Eye is Launching New Recycled Vegetable Packs
Trend Themes
1. Sustainable Packaging - The trend of using recyclable packaging for frozen foods presents opportunities for companies to develop innovative and eco-friendly packaging solutions.
2. Rise in Frozen Food Consumption - With the increasing popularity of frozen foods, there is a potential for disruptive innovation in the frozen food industry, such as creating new and unique frozen food products.
3. Consumer Demand for Sustainability - The growing consumer demand for sustainable products opens up opportunities for businesses to develop and market more environmentally friendly options in the food industry.
Industry Implications
1. Packaging Industry - The packaging industry has an opportunity to create and supply sustainable packaging materials for the frozen food sector.
2. Frozen Food Industry - The frozen food industry can innovate by offering a wider variety of sustainably packaged products to cater to the increasing demand for eco-friendly options.
3. Food Retail Industry - Food retailers can capitalize on the trend by promoting and providing a selection of frozen food products with recyclable packaging, attracting environmentally conscious consumers.