Omni United is now designing tires with a second life in mind -- resulting in recycled shoes and boots from Timberland. With the slogan, "When the tread wears out, the tire lives on," Timberland is making a conscious effort to make their products even more environmentally friendly. The sole of its beloved boots was already made with 35% recycled rubber that would have otherwise been wasted. Now, its footwear will be created with 'Timberland Tires' that have been re-purposed rather than discarded.
While there has been a growing interest in recycled apparel in recent years, Timberland Tires are the first tires ever to be made with the intention of becoming recycled shoes. Consumers are increasingly wanting to reduce their environmental impact without trading in the products they know and love. This is why more fashion brands, like H & M and Speedo, are turning to recycled apparel to lower their own costs while increasing their appeal to eco-friendly buyers.
Recycled Tire Footwear
Timberland and Omni United are Creating Recycled Shoes Out of Used Tires
Trend Themes
1. Recycled Tire Fashion - There is a trend towards the use of recycled tires in creating fashion products, offering opportunities for sustainable innovation in the fashion industry.
2. Circular Economy - The concept of a circular economy is becoming more popular as companies seek to reuse materials that would be discarded, creating opportunities for innovation in waste reduction and upcycling.
3. Sustainable Production Processes - Sustainability is becoming a focus in production processes as companies seek to reduce their environmental impact, leading to opportunities for innovation in sustainable manufacturing methods.
Industry Implications
1. Fashion - The fashion industry can take advantage of recycled tire products to offer sustainable and eco-friendly fashion options.
2. Environmental - The environmental industry can benefit from innovations in waste reduction and circular economy, such as upcycling used tires.
3. Manufacturing - Sustainable production methods can benefit the manufacturing industry by reducing waste and improving environmental efficiency.