Dr. Hauschka recently added to its beauty product collection with a unique new Shower Cream that boasts recycled plastic packaging. The topical product is packaged in a tube that's made from recycled plastic milk bottles and other post-consumer-recycled content.
The unisex cream itself is made with a blend of ultra-nourishing ingredients like sunflower and avocado oil, quince seed extract, lemongrass essential oils and citric acid. As its name suggests, the Shower Cream is meant to be used in the shower on damp skin—after it has been applied and lathered into the skin, it can be rinsed away.
As Dr. Hauschka has reduced its range of body wash products, Shower Cream is set to become the brand's leading product, setting a precedent with its sustainable packaging.
In-Shower Body Creams
Dr. Hauschka's Recycled Plastic Packaging Uses Post-Consumer Materials
Trend Themes
1. Sustainable Packaging - Brands can innovate by designing packaging from recycled materials like plastic milk bottles, and post-consumer materials for eco-conscious consumers.
2. Multi-functional Beauty Products - In-shower creams that are multi-functional in nature, addressing the needs of busy/smart consumers who save time while still having a clean and soft skin.
3. Natural and Nourishing Skincare - Skincare products like Shower Cream made with ultra-nourishing ingredients such as quince seed extract, avocado oil, sunflower oil, and lemongrass oil can disrupt the conventional skincare market.
Industry Implications
1. Beauty and Personal Care Sector - This trend can create opportunities to leverage eco-friendly packaging while also diversifying product range for consumers looking for clean beauty products.
2. Recycling and Waste Management Industry - Partnering with brands to leverage post-consumer materials could be an opportunity for recycled waste management
3. E-commerce Industry - Selling multi-functional products through e-commerce channels can provide opportunities for online retailers and brands.