This 100% recycled aluminum tube packaging has been created by Unilever's REN Clean Skincare in partnership with Tubex as a solution for sample packs to make them more sustainable. The packaging is positioned as the world's-first sample packaging in the luxury beauty industry that makes use of 100% aluminum for the tube itself as well as the cap to avoid the use of plastic. This would enable the product to be used and recycled after use to eliminate the need for it to be thrown into the garbage like other sample-sized options on the market.
REN Clean Skincare CEO Arnaud Meysselle spoke on the new 100% recycled aluminum tube packaging saying, "There is no silver bullet with recycling, so we have implemented various solutions to meet our Zero Waste pledge. While more costly, we are committed to using these new tubes to reduce plastic waste and hope to encourage other beauty brands to rethink their sample packaging with the planet in mind."
Completely Aluminum Cosmetic Packaging
This 100% Recycled Aluminum Tube Packaging is Recyclable
Trend Themes
1. Sustainable Packaging - More companies should explore using recycled materials for packaging of various products such as cosmetics in order to increase its sustainability and lessen its impact on the environment.
2. Luxury Beauty Industry - The luxury beauty industry can benefit from using more eco-friendly materials such as aluminum to enhance their status and appeal to consumers who prioritize sustainability in their purchasing decisions.
3. Zero Waste Initiatives - Companies that implement zero waste initiatives in their business practices can set themselves apart from competitors and appeal to consumers who want to support environmentally responsible companies.
Industry Implications
1. Cosmetics - Cosmetic companies can explore using eco-friendly materials like recycled aluminum to create more sustainable packaging options for their products.
2. Manufacturing - Manufacturing companies can explore ways to create more sustainable products and packaging materials by implementing eco-friendly initiatives and using recycled materials.
3. Retail - Retailers can appeal to environmentally conscious consumers by offering products in sustainable packaging materials and implementing zero waste initiatives in their business practices.