In Paris, collaboration team French NGO Ecofolio and Zim & Zou have shown pedestrians the benefits of recycled advertising by creating a bus shelter poster made from newspaper scrapes.
This video shows pedestrians placing old newspapers into a box on l’avenue de l’Opera. Within days the team took those scrapes to create a paper sculpture of a beautiful phoenix. The billboard was illuminated and put in the same location as the previous installment for pedestrians to witness the quick and impressive transformation.
This project is designed to show people the benefits of recycling and how new and useful objects can be created from otherwise trash. More importantly, this shows that creativity can be sparked and designed from just about anything, all it takes is some imagination.
Refurbished Recycled Ads
Creative Duo Shows the Stunning Transformation of Recycled Advertising
Trend Themes
1. Recycled Advertisement - Innovative advertisement made from recycled materials.
2. Sustainable Urban Development - Developing cities that are environmentally friendly.
3. Creative Recycling - Taking trash and turning it into art.
Industry Implications
1. Marketing and Advertising - Advertisements created from recycled materials can attract eco-friendly consumers.
2. Waste Management - Opportunities to create more efficient and creative recycling methods.
3. Art and Design - Repurposing materials for art installations and sculptures can bring environmental awareness to the public.