The new Aldi UK recyclable freezer bag is being launched by the brand at more than 230 stores in the UK to offer consumers an eco-friendly way to store their shopping that is positioned as a better option to single-use plastics.
The bag features a fully recyclable construction that is achieved with 95% polyethylene along with 5% seafood waste to make it the only own-brand recyclable bag of its kind. Priced at 99p, the bags are also treated with an antimicrobial agent to help keep them cleaner than other options on the market.
Plastics and Packaging Director at Aldi UK Chris McKenry spoke on the new Aldi UK recyclable freezer bag saying, "It’s more important than ever to strike a balance between reducing single-use plastic and maintaining food hygiene. Thanks to its antimicrobial qualities, this recyclable freezer bag enables us to continue on our mission to eradicate unnecessary non-recyclable materials while also offering customers a more hygienic way of storing and transporting food."
Eco Frozen Shopping Bags
This Aldi UK Recyclable Freezer Bag is Launching at More Than 230 Stores
Trend Themes
1. Recyclable Freezer Bags - Creating fully recyclable freezer bags with innovative materials, such as incorporating seafood waste, presents a disruptive innovation opportunity in reducing single-use plastics.
2. Antimicrobial Treatments - Developing antimicrobial treatments for bags and packaging materials could disrupt the market by offering a more hygienic option for storing and transporting food.
3. Eco-friendly Shopping Solutions - Designing eco-friendly shopping solutions, such as the Aldi UK recyclable freezer bag, offers a disruptive opportunity for businesses to provide sustainable alternatives to single-use plastics.
Industry Implications
1. Retail - The retail industry can embrace and promote the use of recyclable freezer bags as a more sustainable shopping option.
2. Packaging - The packaging industry can explore the incorporation of innovative materials, like seafood waste, to create fully recyclable bags and reduce plastic waste.
3. Food and Beverage - The food and beverage industry can benefit from the development of antimicrobial treatments for packaging materials, ensuring hygiene and food safety during storage and transportation.