The job market of today is not only competitive for individuals but also for companies that have to create playful and enticing recruitment campaigns to draw in the most talented of professionals. Spotlighting its appealing opportunities, digital marketing agency Klüg calls attention to itself with humorous, tongue-in-cheek activation.
The recruitment campaign uses figurative language to connect with "fresh meat out of college." The promotional materials depict packaged meat with a label that boasts the job requirements — from good communication skills and a decision-making profile to problem-solving tendencies and lots of ideas. In addition, Klüg’s playful recruitment campaign features a hilarious postscript like "May contain traces of glitter and unicorn tears."
There are two calls for talent — one for a Web Designer and one for a Project and Client Manager.
Tongue-in-Cheek Recruitment Campaigns
Klüg Uses Humour to Entice Young, Emerging Talent
Trend Themes
1. Playful Recruitment - Companies are using humor and figurative language in recruitment campaigns to attract young professionals.
2. Tongue-in-cheek Activation - Using playful and humorous postscripts in recruitment materials is a strategy to catch the attention of job seekers.
3. Creative Branding - Promotional materials with unique and humorous branding elements can differentiate a company and make it more appealing to potential candidates.
Industry Implications
1. Digital Marketing - Digital marketing agencies can employ playful recruitment campaigns to draw in talented professionals in a competitive job market.
2. Human Resources - Innovative recruitment strategies like tongue-in-cheek activation can enhance the effectiveness of HR departments in attracting skilled candidates.
3. Creative Advertising - Companies in the creative advertising industry can utilize humorous and figurative language in their recruitment campaigns to stand out from their competitors.