Recoup Beverage's sparkling hydration beverages share the experience of a delicious effervescence with benefits, such as muscle recovery and replenishment. Unlike many sparkling beverages that are made to be consumed purely for their flavor, these ones are packed with hydrating benefits.
Balance replenishes the body and supports the gut with organic cucumber and ginger, while Defense uses organic ginger and pineapple as a solution for supporting the body's defenses. Resilience also features organic ginger, this time with watermelon. Resilience won the 2022 Specialty Foods Association Sofi Award for best new functional beverage.
The refreshing, sparkling and hydrating ginger-infused beverages are launching this summer in a variety pack that is currently available for pre-order. The colorful canned beverages tap into the growing demand for sparkling drinks, as well as everyday beverages with benefits.
Hydrating Sparkling Beverages
Recoup Beverage Makes Effervescent Drinks with Functional Benefits
Trend Themes
1. Functional Beverages - The trend towards functional beverages offers disruptive innovation opportunities for companies to create a unique product experience by combining desirable flavors with beneficial ingredients.
2. Hydrating Sparkling Drinks - The demand for sparkling and hydrating drinks presents opportunities for innovation in flavor and ingredient combinations that offer consumers both taste and functional benefits.
3. Gut Health - Gut health-focused drinks, like those made with organic cucumber and ginger, tap into a growing interest in functional nutrition and offer opportunities for innovation in ingredient combinations.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for functional and sparkling drinks by exploring innovative ingredient combinations and unique flavor profiles.
2. Health and Wellness Industry - The health and wellness industry can leverage the trend towards functional beverages by promoting the health benefits of ingredients to consumers seeking products that support their active lifestyles.
3. Specialty Food Industry - The specialty food industry can explore the potential of functional beverages to diversify their product offerings and appeal to consumers looking for more than just good taste in their food and beverage choices.