Consumer wellness brand Recess and retro-inspired online radio station Poolside.FM recently joined forces to launch a staycation-inspired digital pop-up that boasts nostalgic 90’s tunes and "the calm, cool and collected world of recess without having to step out the front door."
Dubbed 'Press Play to Pause Your Thoughts,' the digital pop-up features a dreamy cloud popping game alongside a limited-edition merch collaboration with funky, youthful pieces that pay homage to the '90s. The collection includes bucket hats, totes, tees, bandanas – all priced under $40. To earn a 10% discount on the collection, fans can rack up points by popping the clouds in the new digital game, all while listening to the "groovy tunes" of Poolside.FM.
Clarity Beverage-Branded Apparel
Recess and Poolside.FM Launched a Funky Clothing Collection
Trend Themes
1. Digital Pop-up Stores - By launching digital pop-up stores, brands can create unique and immersive experiences for consumers without the need for a physical storefront.
2. Nostalgic Merchandise - Creating limited-edition merchandise that taps into nostalgic themes, such as the '90s, can attract a dedicated fanbase and drive sales.
3. Gamified Loyalty Programs - Incorporating games and interactive elements into loyalty programs can incentivize customer engagement and offer exclusive discounts or rewards.
Industry Implications
1. Wellness and Lifestyle Brands - Wellness and lifestyle brands can explore collaborations with other industries, such as music or fashion, to create unique brand experiences and expand their customer base.
2. Online Radio Stations - Online radio stations can leverage their nostalgic appeal to launch merchandise collaborations and monetize their brand through e-commerce.
3. E-commerce Platforms - E-commerce platforms can provide a digital space for brands to host pop-up stores, offering a convenient and scalable solution for both brands and consumers.