This HUMMER has been re-branded as a Bentley.... and it looks pretty horrid. The vehicle was modified in Dubai, proving that new money and good taste don't always align.
Apparently, the project all started when there were rumors of a Bentley SUV. It never happened, but a few years later, this Bentley/Hummer creation by Crewe as born.
Implications - The vehicle takes after the design of the Bentley, which is especially noticeable on the front end considering it's pretty much a carbon copy of the classic car. Resemblance to the Hummer comes from the size and shape of the car. This hybrid (not in the eco sense) is a strange combination of two very different vehicles.
Rebranding Experiments
Bentley-Bodied HUMMER
Trend Themes
1. Luxury SUV Mashups - Opportunity to create unique luxury vehicles by combining elements of different SUV brands.
2. Customized Automotive Design - Potential to attract customers by offering personalized and unconventional vehicle modifications.
3. Blurring Brand Identity - Exploration of unconventional branding strategies that challenge traditional market perceptions.
Industry Implications
1. Automotive Manufacturing - Opportunity for manufacturers to experiment with hybrid vehicle designs and cater to niche markets.
2. Custom Car Modification - Growing demand for customized automotive designs opens up a market for specialized modification companies.
3. Luxury Branding and Marketing - Ability for luxury brands to set trends and differentiate themselves by collaborating with unconventional partners.