Feminist brand Wildfang teamed up with the graffiti-inspired OBEY team to create "a collaboration inspired by hope, resistance and the power of sisterhood" for the rebellious female. The collection marks the anniversary of the Women's March and propels the same aggressive drive for change, sense of spirit and unity a year later.
The collaborative clothing line offers a consistent assortment of cropped t-shirts, baggy sweaters, a twill pant and an unconventional sweatshirt suit. In line with street fashion, the clothing is illustrated with roses, suggestive hand signs and "Wild Feminist" slogans.
Wildfang x OBEY doesn't only aim to sell to the rebellious female consumer. Its incentive is to grow the movement by sending a free Wild Feminist T-shirt to the buyer's "favorite human" with every purchase.
Rebellious Female Clothing Campaigns
'Rise and Riot' Makes Clothing for the Resistance
Trend Themes
1. Feminist Street Fashion - Opportunity for brands to create clothing lines that empower women and promote feminist ideals through street fashion.
2. Socially Conscious Collaborations - Brands can collaborate with like-minded organizations to create clothing collections that align with social causes and inspire activism.
3. Inclusive Consumer Incentives - Opportunity to engage customers by offering inclusive incentives like sending free merchandise to their chosen recipients with every purchase.
Industry Implications
1. Fashion - Fashion brands can explore the market for rebellious female clothing and incorporate empowering messages in their designs.
2. Social Activism - Organizations focusing on social activism can collaborate with fashion brands to create campaigns and products that promote their causes.
3. E-commerce - E-commerce platforms can explore innovative ways to engage customers and offer inclusive incentives to drive sales and customer loyalty.