For whatever reason, society tends to frame off-road rallies as masculine endeavors, but the 'Rebelle Rally' is trying to change that perception. The event is an all-female navigational rally that spans a desolate stretch of desert across Nevada and California.
The women competing in the Rebelle Rally are forbidden access to cell phones or GPS equipment. This means that the 1,200 miles that competitors cover over the course of seven days must be navigated through the use of maps and compasses alone. To win the competition, the all-female vehicles of two must reach multiple daily checkpoints quickly and without incurring penalties for receiving outside assistance.
The competition is divided into two vehicle classes: 4x4 and crossover. Beyond that, the only requirement is that the vehicles must be street legal.
All-Female Navigational Rallies
The 'Rebelle Rally' Spans 1,200 Miles Over Seven Days
Trend Themes
1. All-female Navigational Rallies - Opportunity to create more all-female navigational rallies in different locations to promote gender equality and challenge gender stereotypes in off-road rallying.
2. Navigating with Maps and Compasses - Potential for developing navigation tools and technologies that enhance map reading and compass skills for off-road rallying.
3. Street-legal Off-road Vehicles - Opportunity to design and manufacture street-legal vehicles specifically built for off-road rallying competitions like the Rebelle Rally.
Industry Implications
1. Automotive - Automakers can explore the market demand for off-road vehicles designed for all-female navigational rallies.
2. Travel and Tourism - Travel agencies and tourism organizations can promote and organize all-female navigational rally experiences in different locations.
3. Outdoor and Adventure Sports - Companies in the outdoor and adventure sports industry can develop and market navigation gear and equipment specifically tailored for off-road rallying competitions.