Influenced by the "cool kids" of the Golden State, the Rebecca Minkoff Resort 2013 collection exudes an edgy rocker vibe. The skaters and surfers ruling the West Coast boardwalk inspired the visual aesthetics of this spunky series.
The lookbook is full of old school swag such as athletic jackets, embellished leather and vibrant patterned pants. The color scheme is certainly Californian appropriate, as seaside teals, royal blues and sunshine yellows dominate the scene. The graphic tees and color-blocked tops bring a youthful disposition to the mix. The designer is a San Diego native herself and integrated much of the effortless street styles into the series. Her signature rocker-inspired clutches add the right amount of luxe to these otherwise down-to-earth ensembles.
The Rebecca Minkoff Resort 2013 collection is the perfect balance between West Coast ease and uptown poise.
Edgy West Coast Ensembles
The Rebecca Minkoff Resort 2013 Collection is Effortlessly Cool
Trend Themes
1. Rocker-inspired Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for rocker-inspired fashion to appeal to a growing environmentally conscious consumer base.
2. Color-blocked Tops - Disruptive innovation opportunity: Integrate augmented reality technology into color-blocked tops to create interactive and customizable fashion experiences.
3. Graphic Tees - Disruptive innovation opportunity: Use blockchain technology to create limited edition and collectible digital graphic tees, offering unique value and ownership to consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement virtual reality shopping experiences to enhance the convenience and immersive nature of online fashion retail.
2. Athletic Apparel - Disruptive innovation opportunity: Utilize smart textile technology to create athletic jackets that monitor performance metrics and provide personalized feedback in real-time.
3. Accessories - Disruptive innovation opportunity: Explore the integration of artificial intelligence and smart sensors in rocker-inspired clutches to enhance functionality and offer personalized recommendations.