'Reasons to be Pretty' is a theatrical play by Neil LaBute, but in the context of handmade goods, it is a New York-based, artist-owned jewelry brand. Owner Nophar Haimovit channels her knowledge of fashion and her skills in embroidery into high-end boho-style accessories. The "lavish and eclectic" collection makes good use with "zealous attention to materials, color combination, weight, comfort and style."
Reasons to be Pretty puts emphasis on creating statement jewelry pieces, while utilizing a wide range of materials, including fringe sourced from Japan, Spanish cords and other components like wooden beads, as well as gold- and silver-plated chains. Whimsical, fashionable and celebrating the self in a cheerful and optimistic way, Reasons to be Pretty shows how accessorizing can be a deciding factor in the attitude of any outfit.
Photo Credits: Jennie Barst
Statement-Making Boho-Chic Jewelry
Reasons to Be Pretty's Products are Unique and Handmade
Trend Themes
1. Handmade Jewelry - Disruptive innovation opportunity: Develop an online marketplace for artisan-made jewelry, connecting independent designers with consumers who appreciate unique, handmade pieces.
2. Boho-style Accessories - Disruptive innovation opportunity: Create a subscription service that curates and delivers boho-style accessories to customers, providing them with a convenient way to discover and incorporate trendy, statement pieces into their wardrobe.
3. Fashionable Embroidery - Disruptive innovation opportunity: Combine traditional embroidery techniques with modern technology, such as 3D printing or laser cutting, to create intricate and customizable embroidered jewelry designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize AI-powered virtual try-on technology to enable customers to virtually try on and customize handmade jewelry before making a purchase, enhancing the online shopping experience.
2. E-commerce - Disruptive innovation opportunity: Implement blockchain technology to enhance transparency and traceability in the supply chain of handmade jewelry, providing consumers with assurance of ethically sourced materials.
3. Subscription Box - Disruptive innovation opportunity: Design a sustainable packaging solution for boho-style accessory subscription boxes, using eco-friendly materials and implementing a recycling program to minimize environmental impact.