The fashion video is normally used as a promotional tool to get potential consumers to view a product; however, there is now a new type of fashion video created with the intention of going viral, namely the Real Urban Legend video.
Real Urban Legend Horror comes true is one such video. It features a group of friends in London who visit a car park as one of the four teenagers tells the tale of a murder that took place there. Deliberately made to be tense and suspenseful, the video leads to conclusion that will still surprise and terrify.
Commissioned by a leading fashion brand that has yet to be revealed the video acts as a platform for subtlety showing the clothes in such as way that the viewer enjoys watching and ultimately shares it with their friends.
Violently Viral Fashion Clips
The Real Urban Legend Video Advertises an Unknown Brand
Trend Themes
1. Viral Fashion Videos - Creating fashion videos with the intention of going viral offers opportunities for brands to gain massive exposure and engagement.
2. Real Urban Legend Marketing - Using suspenseful storytelling and horror elements in fashion videos opens up innovative ways to captivate audiences and generate buzz.
3. Subtle Product Placement - Incorporating fashion products subtly in videos allows brands to showcase their clothes in an entertaining way while encouraging viewers to share the content.
Industry Implications
1. Fashion - Fashion brands can leverage viral fashion videos to enhance brand visibility, create buzz, and drive sales in the competitive market.
2. Marketing - Marketers can explore the concept of real urban legend storytelling in videos to evoke emotions, engage audiences, and promote brand awareness.
3. Video Production - Video production companies can specialize in creating suspenseful and viral fashion videos, catering to the growing demand from brands seeking innovative advertising strategies.