The title "Real New Yorkers" is not easy to earn—yet it is a highly honorable distinction for both locals and immigrants of the city. Essentially, it means you are a self-sufficient and ambitious person that can persevere even in the most stressful of situations—which often present themselves during your daily commute to work.
Rhuigi Villaseñor and Puma decided to honor "Real New Yorkers" with a brand new sportswear capsule. Drawing inspiration from New York's five boroughs, Rhuigi pays homage to various style codes—from American collegiate aesthetics to faux-leather down jackets.
The Puma x Rhuigi capsule is expected to drop online on December 17th. The collaborators are launching it alongside a campaign that unsurprisingly features real New Yorkers and showcases their individuality.
New Yorker-Inspired Fashion Capsules
Rhuigi and Puma Pay Homage to Real New Yorkers
Trend Themes
1. Real New Yorkers Fashion Collection - Creating fashion collections inspired by the style codes of real New Yorkers presents an opportunity for designers to celebrate and honor diverse urban cultures.
2. City-inspired Sportswear Capsules - Designing sportswear capsules that draw inspiration from specific cities and their unique cultural and aesthetic codes presents an opportunity for brands to break into local markets and appeal to niche consumer segments.
3. Fashion Campaigns Featuring Real People - Fashion brands can leverage their campaigns by featuring real people and showcasing their individuality, thereby creating a more inclusive and relatable brand image that resonates with modern consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with local designers and influencers to create city-inspired sportswear collections that cater to diverse urban communities.
2. Marketing and Advertising - Marketing and advertising agencies can help fashion brands create campaigns that feature real people and emulate the diverse and inclusive culture of urban communities.
3. Tourism - Tourism boards can leverage local fashion and style scenes to promote different cities as unique and exciting destinations, appealing to fashion and culture-conscious travelers.