A leading health-and-wellness company, Real Good Foods, announced today that it will offer its best-selling, nutritious Grande Chicken Enchiladas nationwide at Costco starting January 22, 2022. Each Enchilada is made 100% Grain Free, with only 2g net carbs and 20g protein per serving. In place of processed grains or flour, the Real Good Foods tortillas are made of antibiotic-free chicken breast to produce a delicious meal with a low carbohydrate and sugar content.
"We are extremely proud to enhance our already strong partnership with Costco to expand distribution of our Grande Chicken Enchiladas into all regions in the United States," said Bryan Freeman, Executive Chairman of The Real Good Food Company. "Through our expansion with Costco, we are able to make nutritious food more accessible throughout the US, and in turn, improve the lives of Costco shoppers looking for healthier options in the frozen food aisle."
Better-for-You Enchilada Launches
Real Good Foods’ Enchiladas Are Now Available at Costco
Trend Themes
1. Grain-free Foods - Disruptive innovation opportunity: Develop a line of grain-free foods to cater to the growing demand for low-carb meal options.
2. Healthy Frozen Meals - Disruptive innovation opportunity: Create a line of frozen meals that are not only healthy but taste delicious to appeal to consumers who prioritize convenience over cooking from scratch.
3. Chicken-based Alternatives - Disruptive innovation opportunity: Develop chicken-based alternatives to traditional flour or grain-based products to cater to consumers with dietary restrictions or those looking for a healthier option.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Increase accessibility of healthier frozen meals by using alternative ingredients and partnering with retailers who prioritize the same values.
2. Health and Wellness Industry - Disruptive innovation opportunity: Develop new health and wellness products or services to cater to consumers who prioritize maintaining a healthy lifestyle and look for ways to easily incorporate it into their daily routine.
3. Retail Industry - Disruptive innovation opportunity: Incorporate partnerships with health and wellness companies and offer healthier options in the frozen food aisle to cater to consumers who prioritize healthy eating but still prioritize convenience.