The Real Good Foods Company, a high-growth brand in frozen food, recently launched seven new frozen, high-protein, low carb, grain-free, gluten-free entrées. The new entrées will be available in almost 1,500 Kroger stores across the United States. The new meals include the Chicken Enchiladas, the Cheese Enchiladas, the Steak Burrito Bowl, the Chicken Burrito Bowl, the Marinara Ricotta Cannelloni, the Spinach Ricotta Cannelloni, and the Chicken Alfredo Cannelloni.
"The response to our groundbreaking low carb, high protein microwavable frozen entrees has been remarkable. Consumers, more than ever care about how food makes them feel and understand that entrees loaded with beans and rice and sugar and carbs are not good for you and make it harder to lead a healthy lifestyle," said Bryan Freeman, Executive Chairman of Real Good Foods.
Grain-Free Frozen Keto Meals
Real Good Foods Expands Frozen Entrée Offerings at Kroger Stores
Trend Themes
1. Grain-free Frozen Meals - There is an opportunity to disrupt the frozen food industry by offering low-carb, gluten-free, and grain-free meals.
2. High-protein Keto Foods - Creating high-protein, keto-friendly frozen meals can cater to a growing market for health-conscious and low-carb diets.
3. Microwavable Frozen Entrees - Incorporating convenience into frozen meal products can target busy consumers on-the-go who still prioritize a healthy and low-carb lifestyle.
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the trend of low-carb, gluten-free, and grain-free meal options to attract more health-conscious consumers.
2. Health and Wellness - Offering frozen meals that cater to specific dietary needs, such as keto and low-carb, can disrupt the health and wellness industry by providing more convenient options.
3. Grocery Stores - Convenience and healthy options are becoming more important to consumers, and grocery stores can benefit from offering microwavable frozen meals that cater to these growing trends.