Real Canadian Superstore's Spring/Summer 2017 Home Collection features this tropical range of patio-ready dishware accessories. The pieces are an affordable take on luxury and are designed with a worldly inspiration in mind.
In addition to patterned plates that are accented with palm leaves, pineapples and flamingos, this collection also includes gold-rimmed glassware that also boasts matching tropical imagery. Its other staples include serving trays of various sizes and price points along with barbecue accessories that are heavy duty and practical while appealing to budget-conscious demographics.
The collection's other offerings also fuse elegant aesthetics with function and range from oversized and circular beach towels. These accessories are patterned to create an Instagram-worthy aesthetic and compliment napkins and canisters that are a cost-effective take on trending items with a less affordable price tag.
Tropical Patio Accessories
Real Canadian Superstore's Home Collection is Elegantly Affordable
Trend Themes
1. Affordable Luxury - Disruptive innovation opportunities exist in creating high-quality, luxurious products at a more accessible price point.
2. Worldly Inspiration - There is potential for disruptive innovation by incorporating global influences into design and aesthetics.
3. Instagram-worthy Accessories - Opportunities exist to create trendy, visually appealing products that are specifically designed for social media sharing.
Industry Implications
1. Home Decor - There is a potential disruptive innovation opportunity within the home decor industry to offer affordable luxury items that are globally inspired.
2. Tableware - Innovative opportunities can be found within the tableware industry by creating affordable yet elegant products that incorporate trendy designs and patterns.
3. Outdoor Living - The outdoor living industry has the potential for disruptive innovation by offering affordable and visually appealing accessories that are designed for social media sharing.