Let's face it, most people already smoother everything in ranch dressing, so Hidden Valley is helping to save consumers some of the hassle with it's new ready-to-eat ranch dips.
Hidden Valley's ready-to-eat ranch dips are a cross between the iconic buttermilk-based salad dressing and classic party dips. There are three flavors to choose from, including Buffalo Ranch, Bacon Ranch, or the Classic Ranch dip. Each are described as "thick and creamy" in texture, making them perfect for dipping chips, pretzels, fresh veggies, or more. The brand even offers more unique uses, including using the dips as a condiment for pizza and wings, or using it as a chicken or pasta topper. As Hidden Valley explains, it's "all the Ranch flavor in a plastic tub that is meant for scooping and dipping anytime."
Ready-to-Eat Ranch Dips
Hidden Valley New Ready-to-Eat Dips Take Ranch Dressing to the Next Level
Trend Themes
1. Ready-to-eat Ranch Dips - Ready-to-eat ranch dips offer convenience and versatility for consumers to enjoy the classic ranch flavor in various forms.
2. Thick and Creamy Texture - The thick and creamy texture of ready-to-eat ranch dips provides a satisfying and indulgent dipping experience.
3. Expanding Ranch Usage - Ready-to-eat ranch dips expand the traditional usage of ranch dressing by offering it as a condiment, pizza/wing topping, and more.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the ready-to-eat ranch dip trend by creating similar convenient and flavorful dips.
2. Snacks and Appetizers - Snacks and appetizer industries can explore partnerships with ready-to-eat ranch dip brands to provide a perfect pairing for chips, pretzels, and vegetables.
3. Restaurant and QSR - Restaurants and quick-service restaurants (QSR) can leverage the expanding usage of ranch dressing to innovate new menu items and attract more customers.