Reading Rainbow is a classic children's television show that teaches children literary skills, habits, and attitudes. The show first premiered in 1983 and was hosted by LeVar Burton. It is returning in 2022 and will follow the original format with the added use of today's technology to appeal to new viewers.
Children's television was and is such a vital medium that has a significant outreach due to public programming and the fact that most people have a television in their homes. As CBS News has mentioned, Reading Rainbow contained 25-minute episodes that educated "young viewers through music, field trips, cultural explorations and a book of the day," and the updated version will follow the original structure. Viewers of the program will be able to access the interactive component through 'Looped' and hopes to encourage participation in games and ask communication of questions.
Interactive Nostalgic Shows
Reading Rainbow will be Back in 2022 with an Interactive Component
Trend Themes
1. Interactive Television Shows - The addition of interactive components to nostalgic TV shows creates opportunities for increased viewer engagement and potential partnerships with technology companies.
2. Nostalgia Marketing - Brands that tap into nostalgic IP like Reading Rainbow can potentially attract loyal audiences and drive revenue through merchandise, collaborations, and sponsorships.
3. Edutainment Revival - The return of classic children's shows like Reading Rainbow could inspire a revival of educational programming for younger audiences with updated technologies and engaging content formats.
Industry Implications
1. Technology - Tech companies have the opportunity to partner with nostalgic TV shows like Reading Rainbow to create interactive components, increase engagement, and capitalize on potential advertising revenue.
2. Entertainment - Revivals of classic TV shows like Reading Rainbow can drive interest in the entertainment industry and create opportunities for merchandise sales, sponsorships, and collaborations.
3. Education - The use of updated technologies and engaging content formats in educational TV shows like Reading Rainbow can potentially attract a new generation of learners and inspire a revival of educational programming for children.