Sportswear brand Nike unveils a tonal iteration of the signature React Presto sneaker silhouette in time for the Spring season. The new update features a revamp that spotlights a minimal design language throughout the model with 'Platinum Tint' seen through the shoe's upper detail and at the midfoot cages.
The shoe is then hit with some contrating hues in the form of Diffused Blue that is detailed against the white midsole in a bubbling manner. There are also calm colors of silver-like gray that adorns the pull tab at the back of the shoe. Branding details are also found at the insole accents and the toe box displays a Swoosh in silver before it is complete in a tonal set of laces.
Minimal Silvery Sneakers
Nike's New React Presto Gets a Tonal Update for the Spring Season
Trend Themes
1. Minimal Sneaker Design - There is an opportunity for other sneaker brands to incorporate minimal design into their product lines to appeal to consumers who value simplicity and elegance.
2. Tonal Colorway Update - Footwear brands can differentiate their products by releasing tonal iterations of existing sneaker silhouettes in new colorways to cater to seasonal trends and consumer preferences.
3. Contrasting Accent Colors - By incorporating a few contrasting accent colors to a tonal sneaker design, footwear brands can create a unique product that captures consumer attention and interest.
Industry Implications
1. Sportswear - Sportswear brands can utilize minimal and tonal designs for their performance shoes to cater to athletes who value aesthetics and functionality in their footwear.
2. Fashion - Fashion brands can incorporate tonal sneaker silhouettes into their fashion lines to appeal to consumers who desire casual yet elegant footwear.
3. Retail - Retailers can partner with sneaker brands to release exclusive tonal and minimal designs that cater to specific consumer demographics and preferences.