If you are anticipating the new Transformers movie, check out the Razer Transformers 3 series. These mouses are the latest items that pay homage to the movie.
The Razer Transformers 3 series has given computer gear the Cybertron treatment, which include items like computer mouses, laptop cases and mouse pads. Each have been appropriately colored to represent four of the characters in the upcoming blockbuster. There's one for Bumblebee, Megatron, Shockwave and of course the granddaddy of Autobots, Optimus Prime. So whether you're in the market for a new mouse or notebook cover, there's something here for everyone. It seems like the four characters used will be the only ones tied into the products. Hopefully Razer will consider adding more to the collection because I'd love to see Decepticon's bad boy Starscream make his presence felt.
Shape-Shifter Computer Gear
The Razer Transformers 3 Series Features Gadgets in Disguise
Trend Themes
1. Transformers-themed Computer Gear - Opportunity to create and market computer accessories with a Transformers theme, appealing to fans of the franchise.
2. Character-based Product Collections - Potential for other companies to create product lines based on popular movie characters, expanding merchandising opportunities.
3. Customizable Computer Accessories - Disruptive innovation opportunity to develop customizable computer accessories that let users express their personal interests and preferences.
Industry Implications
1. Consumer Electronics - Opportunity for companies in the consumer electronics industry to collaborate with popular movie franchises on themed products.
2. Entertainment Merchandising - Potential for the entertainment merchandising industry to expand its offerings with character-based product collections tied to movie releases.
3. Personalization Technology - Disruptive innovation opportunity for companies in the personalization technology industry to create customizable computer accessories and enhance user experience.