Two new products have been unveiled by Raybern’s sandwiches to offer consumers a simple way to enjoy a premium sandwich from the comfort of their own kitchen with minimal prep work. The sandwiches include the Meatball Marinara as well as the revamped Philly Cheesesteak that contains 10% more meat than previous iterations. Consumers can pick up the new sandwiches in boxes of six at select Costco locations.
Director of Marketing at Raybern's Foods Doug Hall spoke on the new Raybern’s sandwiches saying, "We’re eager to share our enhanced line with the discerning Costco shopper. Costco is renowned for offering families quality meals and Raybern’s is no exception to that standard. We hope that Costco shoppers will not only enjoy our flavorful sandwich varieties, but come back for seconds and continue to invite Raybern’s to dinner!"
Wholesale Retailer Deli Sandwiches
These Raybern’s Sandwiches will be Available at Costco
Trend Themes
1. Convenient Deli Sandwiches - The unveiling of Raybern’s new sandwiches reflects a trend towards convenient and easy-to-prepare deli options, providing a disruptive opportunity for retailers to offer quick and hassle-free meal solutions.
2. Premium Sandwich Upgrades - Raybern’s introduction of sandwiches with increased meat content suggests a trend towards premium upgrades in the deli sandwich category, presenting a disruptive opportunity for food manufacturers to innovate and cater to consumers seeking higher-quality options.
3. Costco's Quality Meal Offerings - The partnership between Raybern’s and Costco highlights the trend of Costco expanding its quality meal offerings, indicating a disruptive opportunity for other retailers to collaborate with large wholesale suppliers to enhance their food product selection.
Industry Implications
1. Convenience Food Retail - The launch of Raybern’s new convenient deli sandwiches creates a disruptive innovation opportunity for the convenience food retail industry to develop and promote their own range of on-the-go sandwich options.
2. Food Manufacturing - Raybern’s premium sandwich upgrades present a disruptive innovation opportunity for food manufacturers to explore and create similar high-quality deli sandwich products, capitalizing on the consumer demand for elevated food experiences.
3. Wholesale Retail - Costco's expansion into quality meal offerings through the collaboration with Raybern’s signals a disruptive innovation opportunity for other wholesale retail chains to partner with food suppliers and broaden their selection of premium food items.