Let’s put a guy in a huge yarn ball and let him roll about the streets of San Francisco to promote our sunglasses. Brilliant. Make sure you prepare the check for the traffic violation tickets, though.
Well, this stunt was put on by the same folks who gave us the fantastic "Cow gives birth to a dude’ and ‘Disco Ballers’ stunts (both featured below), so a straightforward viral is out of the question.
Ray-Ban is back with Never Hide Films in this viral which involves a dude rolling around in a yarn ball. He finally emerges from inside the ball—wearing his Ray-Ban sunglasses, of course.
Foolish Sunglass Stunts
Ray-Ban Guy Rolls Around Streets in Yarn Ball
Trend Themes
1. Brand Stunts - Opportunity for brands to create unexpected and attention-grabbing marketing campaigns through various stunts.
2. Viral Marketing - Opportunity for brands to leverage social media to create and spread viral marketing campaigns.
3. Experiential Marketing - Opportunity for brands to create memorable experiences for consumers through immersive marketing campaigns.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative and attention-grabbing campaigns for their clients.
2. Fashion - Opportunity for fashion brands to create unique and memorable marketing campaigns that showcase their products in creative ways.
3. Entertainment - Opportunity for entertainment companies to incorporate experiential marketing into their promotional efforts and create unique and memorable experiences for audiences.