Another great viral ad campaign for Ray-Ban shows 100 people per minute freestyling in what becomes a fast-paced musical piece edited together by by Squeak E. Clean & Rossangeles.
This really had me laughing hard. I love the way the voices are mixed in. The footage was shot in the Never Hide Films booth at the SXSW music festival in Austin, Texas and makes another fun viral ad campaign for Ray-Ban.
I remember I posted a trend about a crazy chameleon a while back. It is always good to see companies not scared to shake things up a little.
Fast Freestyling Virals
100 People Freestyle Per Minute for Ray-Ban
Trend Themes
1. Fast-paced Musical Viral Ads - Opportunity for companies to create entertaining and engaging viral ads that incorporate music and fast-paced editing.
2. Interactive Brand Booths at Music Festivals - Potential for brands to create interactive brand booths at music festivals to engage with consumers and create memorable experiences.
3. Unconventional Advertising Campaigns - Chance for companies to break away from traditional advertising methods and experiment with unconventional and humorous approaches.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketing and advertising agencies to develop unique and entertaining viral ad campaigns.
2. Music and Entertainment - Opportunity for music and entertainment companies to collaborate with brands and create engaging and entertaining experiences at music festivals.
3. Eyewear and Fashion - Chance for eyewear and fashion brands to explore unconventional advertising methods and create humorous campaigns that resonate with consumers.