For its Summer 2019 collection, RAVE Skateboards debuts a colorful and comfort-focused line. Playing off the traditional motifs of contemporary streetwear, the brand is able to find a unique balance between style and functionality. This ultimately allows its consumer base to enjoy fashion-forward offerings that can adapt to skateboard-centric performance.
The playful lookbook for the Summer 2019 collection is also quite expressive and intimate. RAVE Skateboards infuses it with meaning by choosing special people that have a direct relationship with the brand, making the editorial a little bit more humane and unique. The photoshoot spotlights Edouard Depaz — a professional skateboarder who rides for RAVE, and his girlfriend. Two of RAVE Skateboards' interns also feature in the shoot.
Photo Credits: Jason Yan Francis, RAVE Skateboards
Colorfully Intimate Editorials
RAVE Skateboards Taps Interns, a Sponsored Skater & His Girlfriend
Trend Themes
1. Colorful Skatewear - Opportunity for brands to create unique skatewear that blends bold colors with performance-focused functionality.
2. Humanized Lookbooks - Opportunity for brands to create advertising content featuring real people who have a direct relationship with the brand.
3. Collaboration with Interns - Opportunity for brands to collaborate with interns as models or contributors for design and advertising content.
Industry Implications
1. Skateboarding - Opportunities for skatewear and skateboard brands to innovate and differentiate by creating unique products with focus on colorful and comfortable skatewear.
2. Fashion Advertising - Opportunities for fashion brands and advertising agencies to innovate and differentiate by creating humanized lookbooks and advertisements that can showcase authentic brand experiences.
3. Brand Collaborations - Opportunities for brands and startups to collaborate with interns while providing design and advertising opportunities.