RAVE Skateboards Taps Interns, a Sponsored Skater & His Girlfriend
References: raveskateboards & highsnobiety
For its Summer 2019 collection, RAVE Skateboards debuts a colorful and comfort-focused line. Playing off the traditional motifs of contemporary streetwear, the brand is able to find a unique balance between style and functionality. This ultimately allows its consumer base to enjoy fashion-forward offerings that can adapt to skateboard-centric performance.
The playful lookbook for the Summer 2019 collection is also quite expressive and intimate. RAVE Skateboards infuses it with meaning by choosing special people that have a direct relationship with the brand, making the editorial a little bit more humane and unique. The photoshoot spotlights Edouard Depaz — a professional skateboarder who rides for RAVE, and his girlfriend. Two of RAVE Skateboards' interns also feature in the shoot.
Photo Credits: Jason Yan Francis, RAVE Skateboards
The playful lookbook for the Summer 2019 collection is also quite expressive and intimate. RAVE Skateboards infuses it with meaning by choosing special people that have a direct relationship with the brand, making the editorial a little bit more humane and unique. The photoshoot spotlights Edouard Depaz — a professional skateboarder who rides for RAVE, and his girlfriend. Two of RAVE Skateboards' interns also feature in the shoot.
Photo Credits: Jason Yan Francis, RAVE Skateboards
Trend Themes
1. Colorful Skatewear - Opportunity for brands to create unique skatewear that blends bold colors with performance-focused functionality.
2. Humanized Lookbooks - Opportunity for brands to create advertising content featuring real people who have a direct relationship with the brand.
3. Collaboration with Interns - Opportunity for brands to collaborate with interns as models or contributors for design and advertising content.
Industry Implications
1. Skateboarding - Opportunities for skatewear and skateboard brands to innovate and differentiate by creating unique products with focus on colorful and comfortable skatewear.
2. Fashion Advertising - Opportunities for fashion brands and advertising agencies to innovate and differentiate by creating humanized lookbooks and advertisements that can showcase authentic brand experiences.
3. Brand Collaborations - Opportunities for brands and startups to collaborate with interns while providing design and advertising opportunities.
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