Two of the newest additions to The Coffee Bean & Tea Leaf's summer menu are the Mango Sunrise Ice Blended Tea, Raspberry Sunset Ice Blended Tea beverages, both of which boast aesthetically pleasing designs inspired by the horizon. Both of the colorful, fruity and refreshing summer beverages are made with a base of cold-brewed tea and are enhanced with a creamy vanilla flavor.
As well as looking for a fun way to beat the heat with a cool drink, many consumers are seeking out Instagram-friendly drinks that are worthy of sharing on social media. These new sunset- and sunrise-inspired options from The Coffee Bean & Tea Leaf boast picture-perfect accents of whipped cream and fruit drizzles that are sure to satisfy all of the senses.
Sunset-Inspired Blended Beverages
The Coffee Bean & Tea Leaf Offers a Raspberry Sunset Drink
Trend Themes
1. Instagram-friendly Drinks - Opportunity for cafes and beverage companies to create visually appealing drinks that are shareable on social media.
2. Aesthetic Beverage Designs - Opportunity for design-led innovation, incorporating visually pleasing elements into beverage presentations.
3. Cold-brewed Tea Creations - Opportunity for tea companies to explore innovative combinations and flavors using cold-brewed tea as a base.
Industry Implications
1. Cafes - Opportunity for cafes to capitalize on the trend of Instagram-friendly drinks by offering visually appealing and shareable beverage options.
2. Beverage Companies - Opportunity for beverage companies to invest in design-led innovation to create aesthetically pleasing drink options that capture consumer attention.
3. Tea Companies - Opportunity for tea companies to experiment with cold-brewed tea as a base and explore creative combinations and flavors for refreshing beverages.