Rashelle's conceptual rug collection is designed by multidisciplinary female and Indigenous Cree artist Rashelle Campbell. The artist "values playfulness as a means of exemplifying a more diverse standard of beauty, which often sings in her photography" while "her love for colours is within everything she creates," something that her hand-tufted rugs embody.
Creating a line of hand-tufted rugs -- each said to be made while the artist was watching reality television -- Rashelle opts for floral and organic shapes along with those reminiscent of nostalgic inspirations from the 90s. Her one-of-a-kind creations include everything from 'surfin flubs,' a conceptual design with green and blue floral motifs to tennis ball and basketball rugs that are the perfect sporty home accent.
Artful Rug Collections
Rashelle's Range of Conceptual Rugs is Playful and Visually Bold
Trend Themes
1. Conceptual Rugs - Creating conceptual rugs that embody playful, diverse standards of beauty presents an opportunity for innovation in the home decor industry.
2. Hand-tufted Rugs - Using hand-tufting as a medium allows for custom and one-of-a-kind designs in the rug industry.
3. Nostalgic Design - Incorporating nostalgic design elements, such as those from the 90s, into modern home decor can create a trend that taps into consumers' desire for sentimental value in their homes.
Industry Implications
1. Home Decor - The home decor industry could benefit from incorporating more conceptual, custom design options for rugs to appeal to modern and diverse consumers.
2. Art - Artists can explore the medium of rug design as a canvas for their artistic expression, creating unique, one-of-a-kind pieces that blur the lines between art and functional home decor.
3. Fashion - Incorporating nostalgic design elements from fashion, such as 90s patterns and colors, into rug design can create opportunities for crossover between the fashion and home decor industries.