Subverting the traditions of the words of wisdom hidden inside fortune cookies are the Fortune Cookie Flows, that creatively exchange insightful proverbs for rap song lyrics. The fortune cookies retain the same aesthetic and shape as the customary version, except that inside the fortunes are replaced with r&b lyrics.
The cookies are sold in packs of 50, containing a mixture of different fortunes containing lyrics selected from popular rap artists such as Lil Wayne, Tupac and Kayne. The treats cleverly subvert the expectation of the eater, who might open the cookie expending a fortune. Instead the fortunes contain such words of wisdom as, "Real Gs move in silence like lasagna" as Lil Wayne says.
Companies such as Fortune Cookie Flows showcase how a traditional and popularized ritual product such as a fortune cookie can be slightly tweaked in its offerings to suit current millennial demographics.
Lyrical Fortune Cookies
The Fortune Cookie Flows are Filled with Words from Rap Songs
Trend Themes
1. Rap-inspired Fortune Cookies - Innovative food companies can create new products that fuse traditional cuisine with contemporary culture and values.
2. Subverting Traditional Products - Companies can gain a competitive edge by creatively disrupting common products and services with new and unexpected concepts.
3. Personalized Fortune Cookies - Fortune cookies with customized messages based on individual preferences and personality can appeal to consumers who value unique and personalized experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the popularity of both traditional and trendy products to create new offerings that appeal to diverse demographics.
2. Marketing and Advertising - Agencies can use innovative marketing strategies to attract customers and generate buzz by re-imagining well-known products and services with new twists.
3. Customized Gifts - Customization can be incorporated into popular gift items such as fortune cookies to provide a more meaningful and memorable experience for customers.