The sun may be shining but the cold and the snow remain, so gaze at the Ransom by Adidas 2011 Spring/Summer collection to look forward to kicking off slushy boots.
Unlike the traditional designs most are used to seeing, Adidas forgoes the three-striped feature and take a dressy/casual approach within this line. The shoes this season feature a suede mid-top style with solid colors such as gray and forest green. Look for the Ransom by Adidas 2011 collection to hit the market soon.
Casual Suede Kicks
The Ransom by Adidas 2011 Collection Features a Subtle Color Palette
Trend Themes
1. Dressy/casual Footwear - Disruptive innovation opportunities in the footwear industry lie in creating dressy/casual designs with a unique twist.
2. Minimalist Color Palettes - Opportunities for disruptive innovation arise in developing collections with minimalistic color palettes that offer a fresh take on traditional designs.
3. Suede Mid-top Style - Disruptive innovation can be found in exploring the use of suede material and mid-top style in footwear design, adding a touch of sophistication.
Industry Implications
1. Footwear - The footwear industry can embrace disruptive innovation by creating alternative designs and incorporating unique materials for different consumer segments.
2. Fashion - In the fashion industry, disruptive innovation opportunities arise from introducing new concepts that challenge traditional design boundaries.
3. Marketing - Marketers can capitalize on disruptive innovation by promoting the unique features of dressy/casual footwear collections and their minimalist color palettes to attract trend-conscious consumers.