Ranger Ready Repellents is an emerging insect repellent brand based out of Norwalk, CT, that is known for its premium products, which feature hyper-focused applications. For example, the brand offers a body-specific product called 'Ranger Ready Picaridin 20%,' a spray designed for clothing called 'Ranger Ready Permethrin 0.5%,' and a repellent-infused hand sanitizer dubbed 'Ranger Ready Hand Sanitizer with Alcohol 80%.'
Recently, the innovative company won QVC and HSN's 'The Big Find' contest. The online commerce platform search's the world for the most ground-breaking new products in a myriad of categories, including apparel, accessories, tech, beauty, and more.
"To be featured on HSN for a growing company like Ranger Ready is an ideal opportunity to highlight the benefits of wearing repellents properly. We’re excited to introduce our family-owned business to the HSN audience and encourage them to wear our repellent during all of their outdoor activities,"
Premium Insect Repellents
Ranger Ready Repellents Was Featured on HSN's 'The Big Find'
Trend Themes
1. Premium Eco-friendly Insect Repellents - The trend towards eco-friendliness in the insect repellent industry presents an opportunity for Ranger Ready Repellents to differentiate themselves further by emphasizing their eco-friendly ingredients and sustainable packaging.
2. Hyper-focused Insect Repellent Products - The trend towards hyper-focused insect repellent products presents an opportunity for Ranger Ready Repellents to expand their product line by creating more targeted products such as repellent for pets or specific outdoor activities.
3. Direct-to-consumer Insect Repellent Sales - The trend towards direct-to-consumer sales presents an opportunity for Ranger Ready Repellents to focus on building their e-commerce and social media presence, as well as personalizing the customer experience with tailored recommendations based on customer behavior.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry presents an opportunity for Ranger Ready Repellents to partner with outdoors companies such as camping or hiking gear stores to expand their customer base and increase brand awareness.
2. Personal Care - The personal care industry presents an opportunity for Ranger Ready Repellents to expand into other body care products such as sunscreen or body wash that align with their commitment to premium, hyper-focused applications.
3. Eco-friendly Products - The eco-friendly products industry presents an opportunity for Ranger Ready Repellents to foster strategic partnerships with other eco-friendly brands or sell their products on online eco-friendly marketplaces to expand their customer base.