Ranch water, a refreshing cocktail popular in Texas, has been adopted by several brands as a ready-to-drink alcoholic beverage. One breading leading this way in the market is Karbach Brewing Co. that recently released the Ranch Water Original.
The Ranch Water Original hard seltzer from Karbach Brewing Co. boasts 90 calories, 1 gram of carbohydrates, and 5 grams of sugar per 12 fl. oz serving. The refreshing beverage is gluten-free and created from lime and agave to "simmer down any Texas heatwave." The brand recommends pairing the Ranch Water Original hard seltzer with fajitas, shrimp tacos, pulled pork, chips and guacamole, and ceviche.
Fans can find the Karbach Brewing Co. Ranch Water Original at select retailers.
Gluten-Free Ranch Water Seltzers
Karbach Brewing Co. Offers an Authentic Ranch Water Original
Trend Themes
1. Ready-to-drink Alcoholic Beverages - The popularity of ready-to-drink alcoholic beverages has opened up opportunities for more innovative and unique cocktail variations, such as gluten-free versions like Ranch Water Original.
2. Gluten-free Beverages - With the increasing demand for health-conscious and allergy-friendly food and beverage options, there is a growing opportunity for gluten-free beverage alternatives like Ranch Water Original.
3. Tex-mex Inspired Cocktails - Tex-Mex cuisine is gaining popularity around the world, and Karbach Brewing Co.'s Ranch Water Original is just one example of how this trend is leading to inspirational cocktails and flavors in the beverage industry.
Industry Implications
1. Alcoholic Beverage Production - Innovative brands who develop ready-to-drink alcoholic beverages will have a competitive edge in the market that is experiencing a trend for convenience and health-conscious alcohol consumption.
2. Health Food and Beverage Production - With the increase of people with gluten-sensitivity and other health-conscious preferences, there is a growing demand for gluten-free beverages, creating opportunities for those in the health food and beverage industry.
3. Restaurants and Bars - Restaurants and bars can create a unique selling point by offering creative, Tex-Mex-inspired cocktails like the Ranch Water Original that cater to a variety of dietary requirements.