The Ralph Rucci Spring/Summer 2014 campaign provides a three-way look at model Meghan Collison. In the advertisements taken by photographer Mikael Jansson, spliced images of Collison are put together within singular snapshots, providing highly detailed looks at the collection.
Present in this Ralph Rucci series are long black tie-up coats, thin leather jackets, sheer body coverings and mod 1960s-style dresses. While the pieces largely speak for themselves, seen in high end detailing and upscale fabrics, the way in which they have been showcased next to one another in this triad fashion enables shoppers to fully investigate the items.
There is a certain degree of classic elegance present in this showcasing of ensembles. Clean cut lines give way to prim gowns and flowing skirts, making the apparel a go-to choice for formal events.
Three-Way Style Campaigns
The Ralph Rucci Spring/Summer 2014 Ads Feature Tri-Spliced Looks
Trend Themes
1. Tri-spliced Fashion - Disruptive innovation opportunity: Explore new ways to showcase clothing by creating tri-spliced looks that provide detailed views of the collection.
2. Investigative Shopping - Disruptive innovation opportunity: Develop technologies or platforms that allow shoppers to fully investigate and explore clothing items before making a purchase.
3. Classic Elegance - Disruptive innovation opportunity: Introduce innovative design techniques that combine classic, clean lines with modern, elegant elements in formal apparel.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Transform the retail experience by incorporating tri-spliced fashion showcases and interactive investigative shopping features.
2. Photography - Disruptive innovation opportunity: Develop new photography techniques or software that enable seamless creation of tri-spliced images for fashion campaigns.
3. Event Planning - Disruptive innovation opportunity: Create partnerships with fashion designers to offer classic elegance-themed events and services for formal occasions.